5 Top Tips on how to get the best from your Smart Phone camera by Samantha Rickleton

09 March 2016

Mastering your Smart phone for great social media images

smart phone photography

I love to see the spur of the moment or behind the scenes snaps. To me, it shows the authenticity and fun side of your business. But you still need the images to be impressive, right? After all, using your phone to capture images of your business or products can be a good way to keep customers up to date and interested in what you do. But do you ever find that your images don’t seem to cut the mustard and can even turn potential customer off!

Smart phones are a useful business tool

Investing in professional photography is very important for your website and will definitely make you and your products stand out from the crowd but it’s also useful to know how to get the most out of your smart phone as it can be an important business tool.

So how can you create awesome images for social media?

My good friend Samantha Rickelton is an award winning blogger and is regularly posting for her business Northeast Family Fun. She has a great eye for capturing an interesting scene to get the best picture, whether it’s location, food or a nice glass of Martini!

NorthEast Family Fun

Find out how to get the best out of your camera phone with these 5 top tips 

Guest Blog by Samantha Rickelton.

”I have an iPhone 6 and although I do use my Nikon DSLR for quite a bit of my blog photography, around 30% of what you see will be photographs that I have taken from my phone. DSLR’s are heavy, bulky and not the easiest to carry around when you are at an event, out for the day or at a restaurant launch and my trusty iPhone hasn’t let me down yet. It’s super portable and I always have it with me. Here are 5 tips I have picked up along the way:-”

1 – Never use your iPhone flash. It is really harsh and using it will not benefit your photograph in any way, shape or form. Instead, try and make the most of natural light – if you are taking product photographs don’t be scared to go outside into your garden.

If you are indoors and the light is low ask if you can borrow your friends phone and use the light or torch function on their phone to provide lighting whilst taking a photograph with your own phone without the flash. A bit of trial and error may be required but this method provides much better results than a flash. If you are in a restaurant taking photographs of food, don’t be scared to move your plate under a light or next to candle too.

2 – Really think about the background to your photograph and check your framing – you don’t want to end up with a photograph with someone’s face chopped in half or your basket of laundry standing on the table in the background! Taking photographs on a neutral background such as against a wall, on a table or even on grass or sand really works for me. Make sure you check your background for any clutter and remove before shooting – much easier to do this from the start then trying cropping it out later.


3 – Consider a video rather than a photograph. If you can’t get the framing right or there is a lot going on, consider creating a 15-30 second video rather than an image. Videos really capture the feel for where you are or what you are doing and don’t need to be as perfectly composed as a photograph. By 2017, video will account for 69% off all consumer internet traffic and I always receive the best reach when I upload a video straight to my Facebook page (rather than via Youtube). It’s super easy to do and pretty instant. You can upload a ‘raw’ video or use an app such as iMovie to quickly edit and maybe remove background noise and replace with music. ALWAYS shoot in landscape mode as this much more user friendly.

4 – Edit, Edit, Edit. I use the free version of the Camera+ app on my iPhone. You can enhance, crop, brighten, add effects, words, borders and filters very easily and it’s super easy to use. For blog photographs, I will often email my iPhone photographs to myself or share using Airdrop and then use PicMonkey on my Macbook which allows you to edit in all sorts of ways from airbrushing to adding comic effects.


5 – Take multiple images from various angles. My iPhone seems to have some sort of unlimited memory. I have thousands of photos on there. Rather than trying to get that one perfect shot, I take between 3-5 shots from various angles and then you choose which one is best at the editing stage.

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Thanks Samantha for those great tips and images. I especially love tip no:1 about using someone else’s phone torch to light a dark scene – great idea!

You can find out more about Samantha’s family and lifestyle blog at




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