How to Choose What to Wear for Your Personal Brand Shoot

Picking outfits can be a tricky decision. But I’ve put together my top tips that will help you make some choices for your photoshoot.

Dress in Layers

Get a few different looks, when you pair your main outfit with a sweater, coat or blazer that complements the look. It’s an easy and effective way to change.

Neck line

It’s often more flattering to opt for a shirt or blouse with the collar undone – to create a v-shaped neckline.

If you feel self conscious about your neck then use a light weight scarf to cover it up.

Try not to use anything too bulky though.

Sleeves

Wearing an opened shirt or blouse can give a more casual look and is also a great way to cover your upper arms if you feel a little conscious about them.

Rolled sleeves look more stylish too.

Fit

Draped, soft fabric often has a luxurious, feminine feel, whereas cotton shirts are sometimes a bit more masculine so you might consider a fitted style shirt that will show off your shape more.

Dressing Casual

t-shirts can work well, but may look quite plain so you can add accessories like a handbag or scarf, or wear a blazer to up-style the outfit.

Slogans and quotes on t-shirts can work well if the words/message are relevant to your brand.

Denim jeans are great at being dressed up or down, so they are very versatile.

Dresses

I recommend wearing a fitted or belted dress. Loose clothing can sometimes resemble a big sack when its a static image. It can make you look larger in size than you are. So try to emphasis our waist line where possible.

Jumpers

It’s the same for chunky knitwear too. Be careful that the jumper doesn’t swamp you and make you appear much bigger.

Colour choice

Think about brand colours – but don’t worry if you don’t have anything or they don’t suit you. It’s not the end of the world if you don’t wear your brand colours. It’s more important to choose colours that suit you. Have you ever had a colour analysis to see which hues and tones complement your skin and hair?

A strong pop of colour can work really well. It creates a bold, eye-catching image and attracts attention.

Patterns

As a general rule, smaller sized bodies suit smaller patterns and larger bodies suit larger patterns. However, patterned clothes need to be selected carefully as too much can be a big distraction or clash with your surroundings.

So many choices!

These questions might help you get clarity –

What style of clothing suits your brand message?

Where will your portrait images be used? What do you want your clients to see you wearing?

What season is it? Do you need to be warm or have extra layers / change or outfit?

What locations have you chosen? When you have decided on your personal brand photoshoot location(s) you’ll most likely get a much better idea of what you’ll want to wear.

Thanks for reading.

Rachel. x

With thanks to Pexels.com for some of these images.