Because Your Brand has a story to Capture
Every creative business owner eventually hits the photo crossroads. On one side is the DIY route: a folding table balanced precariously by the living room window, a camera roll with 400 photos of the exact same ceramic bowl, and a Sunday afternoon lost to tweaking sliders in an editing app. On the other side is the professional route: the...
I’ve been a fan of Jina Gelder’s art work for quite some years, so I was delighted when she contacted me to have some product photography done. Like many small product businesses, Jina had been doing some product photography herself, between drawing, painting and the running of the business. But she was finding it difficult...
Let me tell you about Clare, the brilliant designer and maker behind Lolla Mac. Based just down the road from me in Hexham, Clare handcrafts the most gorgeous silver and mixed-metal jewellery. Her pieces—from delicate pendants and earrings to statement brooches—are heavily inspired by nature, featuring lovely organic silhouettes and leaf textures. The Challenge: The...
This whole magazine started from a very simple place: I am endlessly inspired by women in business, and honestly, I just wanted an excuse to pick their brains. Every time I did a headshot or brand photography for one of these amazing women, we’d chat and connect throughout the session, they tell me about their...
Running a product-based business means your to-do list is never empty. So, when a new app promises to take a quick snap of your handmade candle or ceramic mug and instantly drop it onto a sun-drenched marble countertop, it is incredibly tempting to take the shortcut. The technology is clever, and it is evolving by...
If you have ever bought a pop-up white lightbox online thinking it would solve all your photography woes, only to end up with photos that feel flat, clinical, and completely lifeless—you are definitely not alone. Whenever makers and creative business owners tell me they are struggling with their photos, almost nine times out of ten...
Picking outfits can be a tricky decision. But I’ve put together my top tips that will help you make some choices for your photoshoot. Dress in Layers Get a few different looks, when you pair your main outfit with a sweater, coat or blazer that complements the look. It’s an easy and effective way to...
In business, “personal branding” gets thrown around constantly, but at its heart, it isn’t complicated. It’s simply showing the real human behind the work. Think of your personal brand as the gut feeling people have about your business before they ever hit “buy” or send an enquiry. It’s your story, your energy, and the visual...
Your home Many work-from-home businesses like to embrace that fact, and use different rooms in their home as a backdrop. The benefits are that it helps your clients and customers really get a sense of who you are, what you do and promotes authenticity and trust. It’s an invitation to peek into your personal world...
When most business owners invest in a professional photoshoot, their first thought is usually: “Brilliant, my website and Instagram grid are sorted for the next few months.” While that’s definitely a huge relief, your image library shouldn’t stop there. Professional imagery is a hardworking asset designed to earn its keep across every single corner of your...
When we think of professional brand photography, we usually picture the polished final result: the finished product, the sharp hero shot on a clean background, or the perfect portrait. While those finished shots are vital, the magic often lives in the messy middle—the sketchpads, the tools on the desk, the focused concentration, and the hands...
Let’s talk about something that’s going to set your business on fire—in the best way possible! It’s time to own your superpowers. Yes, you heard me right. This isn’t just about knowing what you’re good at; it’s about embracing your unique gifts and letting them shine so brightly that your ideal clients can’t help but...
