Because Your Brand has a story to Capture
Here’s my top 10 tips on finding and keeping your ideal customers Finding your ideal client is a journey, but with these tips, you’ll attract the perfect fit for your skills, values, and goals. Go out there and shine, because the world needs that special gift only you have!
Creating a cohesive brand style is key to building brand recognition and establishing a strong identity in the market. One effective way to define your brand style and maintain consistency is by developing a blueprint or mood board. Here are some tips to help you get started: Define Your Brand Identity: Before diving into a mood...
In today’s competitive market, standing out is not just an option; it’s a necessity. One of the key pillars of brand success lies in building robust brand awareness. Understanding the Importance of Brand Awareness: Why does it matter? Brand awareness is the foundation upon which customer loyalty, trust, and engagement are built. It’s about ensuring...
In this era of digital dominance, the power of photography to shape your brand’s destiny cannot be underestimated. When potential customers first encounter your brand online or within your marketing materials, what they see leaves a lasting impression. This is precisely why subpar photography can seriously hurt your business. In this blog, we’ll explore 7...
Doing some prep before your product photography photoshoot is the key to it being successful. If you’re not sure what you want, then you might not get the results you really needed and that would be frustrating! But, I’m here to help with all of that. I want your photoshoot to be a huge success,...
When it comes to securing a spot in those highly coveted Christmas gift guides, getting your product photography sorted early isn’t just a recommendation—it’s a necessity. Major magazine publications start mapping out their festive features as early as June. To ensure your products are front and center when editors start sourcing, you need a strategic...
Guest Blog by Louise Cox Your Path to Press Coverage Success for Small Businesses If you’re a small business owner wanting to secure press coverage to increase your brand’s visibility, reach new audiences and grow your business captivating images are a must. One of the most effective ways to grab the attention of journalists and...
When it comes to choosing what type of product photography is best to showcase your product there are certain things to consider. I’ve created two lists below to help you decide when a plain pack shot, with just a white background might be a good option, and when a more realistic, lifestyle setting with styled...
I first met Danielle in 2018. Back then, her business, Under The Rowan Trees, was selling beautiful glitter pens. As her inventory expanded, so did her need for high-quality visual marketing. When her business began to grow, Danielle approached me to photograph a half-page ad for Simply Lettering magazine to showcase her expanding stock, along with her...
– Guest Blog by Ava, Your Personal Stylist, Colour and Style Guidance for Wise Women. First of all let me say that it is crucial for you to know what body type you are. To do this you can dress in a pair of black leggings and black tight fitting T shirt or Cami top and go...
Guest Blog by Sarah Heron When having a personal branding shoot, or indeed any form of personal photography, having a Colour Analysis with a trained Personal Colour Consultant beforehand is an absolute MUST! Let me explain why… This image below shows an example of how different colour tones can effect the brightness and shadows on...
I’d always recommend using a professional product photographer (obvs). But I know when you’re on a budget you’ll want to have a go at your own product photography. So I’ve shared some of my top tips with you, to help you get going. Helping your customer get an accurate idea of the product you’re selling...
