first met Danielle in 2018. Back then, her business, Under The Rowan Trees, was selling beautiful glitter pens. As her inventory expanded, so did her need for high-quality visual marketing.
When her business began to grow, Danielle approached me to photograph a half-page ad for Simply Lettering magazine to showcase her expanding stock, along with her new Christmas advent stationery box. We spent a creative afternoon in the studio bringing her stationery to life.
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Initially, Danielle had been handling her own product photography. She had purchased backgrounds and lighting, and was churning out nice images for Instagram. But as her business scaled, she hit a common roadblock: the DIY approach was no longer serving her. She needed a consistent, high-standard visual identity, and more importantly, she needed her time back to actually run and build her business.
After working together on a few ad-hoc shoots, Danielle noticed a direct correlation: her engagement was rising, and sales were following. This was a combination of her having more free time to dedicate to marketing, and the elevated quality of the branded imagery we were producing.
To keep this momentum going, we transitioned her to an ongoing product photography subscription.
The Benefits of Moving to a Photography Subscription
For growing product-based businesses like Under The Rowan Trees, a subscription service fundamentally changes how marketing operates. Here is why the ongoing model works so well:
Brand Consistency: Because I shoot her products every month, her visual branding remains seamless. Each box has a different theme, so I style the shoot to match that specific monthly vibe while strictly adhering to the core Under The Rowan Trees brand identity.
Reclaimed Time for Growth: By completely outsourcing her photography, Danielle stopped spending hours setting up lights, styling, shooting, and editing. That time was redirected into sales, marketing, and developing new products.
Predictable Cash Flow: Rather than paying for massive, sporadic photoshoots, a subscription package operates on a fixed, manageable monthly budget. It makes financial planning much easier for a growing business.
A Constant Stream of Content: Under The Rowan Trees developed a monthly themed subscription box. Now, Danielle simply posts the new box to me each month. I capture the full box of goodies alongside detailed close-ups of individual items. This provides her with professional images for her website and a deep well of fresh, engaging content for her daily social media posts.
Watching Under The Rowan Trees go from strength to strength has been incredible. By stepping away from the camera, Danielle was able to step fully into her role as a business owner.
“Working with Rachel has been an absolute pleasure. She has done an amazing job of creating my vision even though I did a terrible job of describing it. It was as if she could see into my mind! She is incredibly professional and I won’t hesitate to use her again for my product photography. Her turnaround time was also very quick! Thank you so much!” — Danielle Stanley, Founder of Under The Rowan Trees
If you are currently spending hours trying to capture the perfect flat lay instead of focusing on growing your sales, a product photography subscription is the easiest way to take that time back. Let’s get your products shipped to the studio so we can build a consistent, premium image library for your brand every single month., contact me for a chat
